![]() Presentation provided by Canva Presentations AdWords specialists at marketing agenciesĪgency AdWords account specialists are part of an agency team focused on delivering AdWords results. Within two years, I worked my way up from an AdWords account manager to a partner in an elite digital marketing company. Of course, that story was just the beginning. This is the value in hiring a Google Ads specialist That's $348,000 a year!įrom that point forward, they always trusted PPC specialists to do the job. A specialist was worth $29,000 a month in increased productivity. The difference between managing ads part-time with in-house resources and hiring an AdWords specialist? In this case, $30,000 – $1,000 in management fees. Their $5,000 in ad spend delivered the same results as $35,000 in ad spend would have delivered with a self-managed campaign. And we generated 7x as many leads for the same budget. The results after our month working together? We would have to generate 2x as many leads at 1/2 the cost for the investment worthwhile.Īfter what felt like a hundred calls and in-person visits, he finally signed on the solid line. He was skeptical that my $1,000 a month service would produce an ROI. You see, he was managing campaigns himself, trusting the Google defaults, and blissfully ignorant. He thought that $350 leads were amazing, and was proud of himself for his mad AdWords skills. Then I came in and said, “pay me $1,000 a month and I'll cut your lead costs in half!” ![]() It was a home improvement company in Minnesota, and they were generating vinyl siding leads for $350 a pop. I remember my second Google AdWords client like it was yesterday. Turns out, they had no idea how great search advertising could be. For them, it was far cheaper than advertising in the yellow pages. Or at least advertisers thought that search advertising was working. Companies were throwing advertising dollars at Google, hoping this new, cheap, form of advertising would work. When I started working in AdWords in 2005, nobody knew what they were doing. That's pretty cool, right? Well, that's not just some empty statement, it's exactly how my career arc as a PPC specialist shaped up. Working with a qualified Ads specialist is one of the best ways to grow your business.Ī skilled Google Ads pro can help you generate leads, increase your online traffic and scale your revenue.
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